Privacy Policy

This Privacy Policy explains how personal information is collected, used, stored, and protected when individuals engage with our services, whether through websites, mobile apps, retail locations, or associated platforms. Maintaining privacy and transparency is a central priority, and this document outlines how data is managed, safeguarded, and shared when necessary. By using these services, users acknowledge and accept the practices described herein, including the ways personal data may be handled in accordance with these terms.

Personal information encompasses any data that can identify or be reasonably linked to an individual or household. This includes details provided directly by users, data collected automatically through interactions with digital services, and information obtained from third-party sources. It applies across online activity, in-person interactions, customer support communications, marketing efforts, and promotional initiatives.

Users may voluntarily provide information such as names, email addresses, phone numbers, mailing and billing addresses, and dates of birth. Account-related information, including usernames and passwords, may also be collected, along with transaction data such as payment details and verification information. Additional data might include purchase history, product preferences, survey responses, participation in promotions, submitted reviews, support inquiries, or media shared through the services. In some instances, information about other individuals, such as gift recipients, may also be collected for specific purposes.

Certain types of data are collected automatically when interacting with services. This may include technical details such as device type, browser, operating system, IP address, and general geographic location. Usage information, including pages visited, links clicked, time spent on content, and patterns of interaction, is also gathered. Tracking technologies, such as cookies, help remember preferences, personalize content, measure performance, and support the proper functioning of the services.

Collected data is used to support business and operational processes, including processing transactions, managing user accounts, fulfilling orders, and providing customer support. It may also be utilized to tailor content, recommend products, send marketing communications, administer promotions, monitor system performance, prevent fraud, maintain security, and comply with legal obligations. Aggregated or anonymized data may be used for research, analysis, or reporting purposes.

Personal information may be shared with trusted third parties when required to perform essential functions. This includes service providers involved in payment processing, order fulfillment, shipping, customer support, analytics, and marketing. Financial institutions handling transactions may also access necessary information. Data may be disclosed to legal authorities when required by law or during corporate transactions such as mergers or acquisitions. Personal information is not shared for external marketing purposes without user consent.

Users have control over their personal information, including options to opt out of marketing communications, manage notification preferences, and adjust cookie settings. Requests to access, correct, delete, or limit the use of personal information can be made in accordance with applicable laws. Account information, such as billing or shipping details, can be updated via account settings or by contacting customer support. Measures are in place to protect personal data from unauthorized access, misuse, or alteration.

These services are not intended for children under the age of thirteen. If data from a child is identified, it will be promptly removed. Personal information is primarily stored and processed in the United States but may be accessed by authorized service providers in other regions under proper protections.

This Privacy Policy may be revised periodically to reflect changes in laws, technology, or operational practices. Updates will be posted through the services, and continued use constitutes acceptance of any revisions. Questions regarding privacy practices can be directed to support@bathandbodyvorks.it.com or by calling 124 235-5696.